Don’t fall in love with the solution, fall in love with the problem. Here is how to validate your idea.
When you decided to start your own business, you chose a field you love, one in which you excel and have expertise. But after launching your business, you likely discovered that running a business involves much more than just practicing your profession. Suddenly, you’re dealing with accounting, marketing, business management, and a host of other responsibilities. When you trained for your profession, you were probably told that self-employment was the best path, but no one mentioned you’d need to master so many additional skills. As one business owner I worked with once told me: “When I studied Shiatsu, no one taught me marketing…”
When you decided to start your own business, you chose a field you love, one in which you excel and have expertise. But after launching your business, you likely discovered that running a business involves much more than just practicing your profession. Suddenly, you’re dealing with accounting, marketing, business management, and a host of other responsibilities. When you trained for your profession, you were probably told that self-employment was the best path, but no one mentioned you’d need to master so many additional skills. As one business owner I worked with once told me: “When I studied Shiatsu, no one taught me marketing…”
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